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Proposal of Marketing Support of Newly Introduced Products
Horáček, Pavel ; Horáček, Pavel (referee) ; Zich, Robert (advisor)
A company engaged in dog food production has recently finished the development of new unique and exceptional products. The Bachelor's Thesis tries to suggest an effective marketing support for successful introducing of these products to the market. The focal methods used by treating this thesis are especially marketing mix and other marketing methods. The outputs of the thesis are concrete proposals of marketing support of newly introduced products and the way of communication with the consumers.
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Proposal of Marketing Support of Newly Introduced Products
Horáček, Pavel ; Horáček, Pavel (referee) ; Zich, Robert (advisor)
A company engaged in dog food production has recently finished the development of new unique and exceptional products. The Bachelor's Thesis tries to suggest an effective marketing support for successful introducing of these products to the market. The focal methods used by treating this thesis are especially marketing mix and other marketing methods. The outputs of the thesis are concrete proposals of marketing support of newly introduced products and the way of communication with the consumers.
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Dog granules manufacturers marketing and it's influence on shopping behavior of dog owners in CR
Vavroušková, Aneta ; Procházková, Markéta (advisor) ; Polcar, Václav (referee)
This bachelor thesis on the topic of Dog granules manufacturers marketing and it's influence on shopping behavior of dog owners in Czech Republic is comparing marketing tactics and customers of two types of dog's granules in Czech market. Brands are compared by individual tools of marketing mix and customers by results of surveys. This thesis confirms that common Czech customer is greatly influenced by marketing communication of producers, but also is paying attention to the core of the product. For selected products, the most important difference is in tools product and promotion.
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"PET FOOD" nutrition - small and big dog breeds
ZEMANOVÁ, Lenka
The aim of this work was to create a list of feed and a questionnaire to assess the market for these products. The market in the Czech Republic are represented by many manufacturers . It is a manufacturer as a worldwide ( Pedigree , Candy , British) and regional ( Fitmin , Propesko ). Its portfolio of products are represented in assortment mostly all groups of dogs ( both age and breed according to the load but also by dogs). The conducted survey shows that most people feed their dogs a combination of chips and debris from the kitchen. This is because the people in the village have their dog more like a watch , and so does not look at his food and give it to ration whatever is left over from the table. The factors that influence respondents when selecting a dog food is the first place is already a proven product. In second place are both price and product formulation. Surprising is that 70 % of all respondents read the ingredients, but only 30 % know how a produkt was manufactured. Among the most popular brands include Pedigree and second place at the same Propesko and Friskies . The most famous brand is then Propesko Pedigree , Friskies .
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